Luxury German technology brand, Loewe, has proudly unveiled a new chapter for the brand through the opening of its new concept shop-in-shop at Harrods. It is an opportunity to explore Loewe’s exciting offerings ahead of Christmas and to emphasise the brand’s increased focus on modularity and customisable elements to products in line with the growing interest in truly unique ownership journeys in the luxury market.
Aslan Khabliev, CEO of Loewe, commented: “Opening at Harrods represents an important milestone in Loewe’s continued international growth and reflects the increasing desirability of the brand within the global luxury landscape. Following a
remarkable year for Loewe, driven by the successful launch of Loewe leo, the continued momentum of our television portfolio, and the expansion of our lifestyle ecosystem, this new retail concept is a natural next step in our ambition to establish Loewe within the
world’s most prestigious luxury destinations.
Located on the fifth floor of Harrods, the new retail concept showcases Loewe’s premium televisions, audio solutions and coffee machines, bringing together German engineering, timeless design and connected living in one immersive space. Below are two stalwarts from the Loewe stable that are well worth exploring!!
OLED MODULES
At High End Munich 2025, the international trade fair showcasing the best premium audio-visual technology, German luxury AV manufacturer Loewe presented its largest TV to date: a new flagship, the Loewe stellar 97. This 97-inch OLED marvel sets new standards in picture quality, craftsmanship and technical sophistication. Like all Loewe products, it is proudly manufactured at the company’s headquarters in Kronach, Germany.
Developed, engineered and fully assembled in Loewe’s factory in Kronach, OLED modules represent the pinnacle of precision and
quality, from the durable aluminium composite rear cover and brushed aluminium bezel to the elegantly designed tech house / housing. At its core is the latest generation of Ultra HD OLED technology. Featuring state-of-the-art W-OLED Open Cell panels from LG Display, combined with Loewe’s advanced features, the stellar 97 delivers an exceptional visual performance with peak brightness, extraordinary contrast, and astonishing detail. Combining Dolby Vision IQ Precision Detail with meticulous calibration at Loewe’s own factory, LoeweOLED displays reproduce colours exactly as intended by filmmakers. Even at a staggering 97 inches,
the stellar meets all picture and colour standards for the most natural and immersive viewing experience right in your living room.
Additionally, with the new Vidaa Cloud Gaming Zone and support for services like Blacknut and Boosteroid, as well as full integration of console controllers, the stellar 97 offers an elevated gaming experience. Features such as Art Mode, new comfort AI features and a seamlessly integrated AI-powered content recommendation are delivered via advanced cloud services, offering a wealth of customisable home entertainment options.
The Loewe stellar 97 dr+ is available from £29,999 at Harrods
https://www.loewe.tv/uk/en/loewe/tv/stellar
A New Era of Sound
Loewe leo represents Loewe’s entry into a new product category, continuing its heritage of innovation across televisions, radios, and speakers. Conceived as a standalone Hi-Fi audio solution, leo integrates a top-quality DAC, powerful amplification, precision 50mm drivers, and full high-resolution codec support into an elegant, fold-flat design made for mobility and longevity. The driver features a diaphragm crafted from OCE (Olefin Composite Elastomer) — a lightweight and durable material designed for superior sound. With its fast response and natural damping, OCE delivers clear vocals, detailed highs, and smooth, controlled bass, ensuring a balanced and immersive listening experience
With adaptive noise cancellation, transparency mode, and support for Hi-Res Audio Wireless, Spatial Audio, Dolby Atmos, and Bluetooth LE Audio, Loewe leo adapts seamlessly to every environment. Thanks to LC3+ at 96 kHz / 24-bit, listeners experience uncompromising high-resolution wireless playback with outstanding clarity and precision. Loewe’s exclusive Mimi Sound Personalisation, accessible through the Loewe app, tailors playback to each listener’s unique hearing profile, while intuitive rotary dials and touch controls offer effortless usability.
The headphones are available in midnight blue and moonlight beige £1,299 at Harrods
https://www.loewe.tv/uk/en/loewe/audio/leo
