Something KCR readers may not be aware of is the universal respect for the Ukrainian beauty industry which has been regularly celebrated for its innovation and exceptional standards. Those standards are abundantly palpable at Backstage, a new London branch of the largest beauty salon in Kyiv, located on our very own King’s Road. With over 15 years of experience at the highest levels, BACKSTAGE are proud to bring their expertise and top-level care to the capital with a mission to providing a one-stop-haven for amazing beauty and hair treatments whilst soaking up relaxation, refreshment and enjoyment in terms of the superb ambience, plentiful amenities and world-class professionals who come together most effectively as a team. Having launched in December last year, BACKSTAGE has quickly attracted the attention of locals and we decided to test-out its allure!
BACKSTAGE offers premium hair, makeup and nail services plus men’s grooming services all generously tinged with style, class and plenty of luxury. It is a vast, purpose-built space with a gloriously busy atmosphere that, true to its name, is akin to being backstage at an important and rather Paris Fashion Week show for instance and all on arguably the greatest and most well-known thoroughfare in not just Kensington and Chelsea but London itself!! Most amazingly, the busyness adds to the overall experience and is not in any way disruptive to the relaxation which is a sacred tenet of the salon. Moving on to the other rather important part of BACKSTAGE – the remarkable artists and professionals that contribute to the end formula! Right from the friendly and helpful front-desk to the various master specialists a the top, the salon believes in pampering the patrons to keep them coming back again and again! I went in with an open mind and was afforded some bewitchingly pertinent advise – pre-cut, during and after the treatment – by a young Ukrainian stylist who also apprised me of her noble intention of getting her mother over to London from her war-torn country. Her smile didn’t dither whilst discussing her poignant wish. I left the salon looking reassuredly amazing, all whilst being pampered to bits by the wonderful people at BACKSTAGE.
Karina Dubinina, the founder puts it succinctly ‘Our goal is to redefine beauty as a form of rest, offering a high-end, time-saving multiservice experience that leaves our clients feeling refreshed and rejuvenated.’ The salon is staffed by a team of seasoned and very talented professionals, each dedicated to delivering exceptional service tailored to each client’s individual needs. BACKSTAGE looks the part as soon as your eyes settle on its rather inviting entrance on King’s Road and its ample space dotted with state-of-the-art accessories and busy professionals is the ideal setting to deliver on its lofty promises which the salon does so most impressively.
BACKSTAGE 335-337 King’s Road, Chelsea, SW3 5ES. For appointments and more information, please visit https://backstagesalon.uk/ or call 07789 406234.
