I remember a time in the noughties when that original, famous ‘rock -and-roll hotel’ seemed to be permanently shut. The old sign displayed The Cumberland despite closed doors throughout the decade – a reminder of it’s illustrious and exciting past with Jimi Hendrix, and Madonna amongst the bevy of stars who’d graced this landmark destination last century. Having reopened after a long hiatus as The Hard Rock Hotel , it has rebranded in 2023 back to it’s original moniker and continues to enthrall Londoners and non-Londoner’s alike. Ideally situated at Marble Arch, opposite Hyde Park, just an amble away from Oxford Circus, Bond Street and Portman Square and with the iconic gay-spot City of Quebec just around the corner it is ideally situated for a visit to London for a variety of reasons and as a destination it itself. The moment you enter the spacious, art-deco lobby brimming with evocative memorabilia including drum kits, Marshal speakers, the historic posters the life-size iconic London taxi and sometimes other legendary inclusions, like the Delorean from Back to The Future in Spring when I visitedy, ou know this is a one-of-a-kind experience. There is also the crowning experience of a dedicated Hendrix Suite, styled in a nostalgic 1960s vibe which is reason to visit by itself. Other premium spaces come with Crosley record players and Fender Guitars complete with giant comfy beds. The Cumberland Experience is that delightful ‘purple haze’ waiting to be experienced by all Londoners and tourists alike.
Other than the novelty rooms, the centrepiece attraction is the SOUND Café on the ground floor serving American-inspired comfort food alongside live performances seven nights a week. Guests frequently gawp and gasp at the sheer size of the main hall and fully appreciate the warm welcome that ensues, courtesy of the hotel’s earnest, helpful staff. A rockstar-experience commences with check-in ‘Backstage’, in keeping with the theme, where guests can relax and complete formalities whilst lounging on a sofa and sipping champagne, wine or soft drinks. Hungry patrons can gorge on delicious snacks and treats from across the Atlantic including burgers, hotdogs and milkshakes. SOUND Café is essentially amulti-functional venue for live music, sport, food & drink and a buzzing atmosphere.
With 900 bedrooms, ample meeting and event spaces and a newly evolved F&B and entertainment offering providing a plethora of choices for diverse leisure and corporate guest needs. It is an ideal staycation spot for music fanatics and others alike and recognised jewel of the London hotel scene. So without further ado, make your way across that crosstown traffic and get yourself experienced at The Cumberland!!
Great Cumberland Place, Marble Arch, London, W1H 7DL
https://www.guoman.com/the-cumberland
AUTUMN 2025 HIGHLIGHTS
| Paws Up London
The Cumberland is going full tail-wag with their Dog-Friendly Package. Your furry sidekick gets the VIP treatment with welcome goodies, plush bedding, and prime access to Hyde Park for those legendary London walkies. Whether your pup is a city explorer or a professional napper, they’ve got everything to make their stay ‘bark-tastic’.
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