In an industry that’s often fast-paced and glamour-driven, there’s one boutique salon in London that has turned heads by doing things a little differently. A finalist in the prestigious Best New Salon in UK and Ireland awards, this hidden gem has captivated clients with its blend of luxury, calm, and an irresistible sense of comfort. Run by a husband-and-wife duo, the salon exudes warmth, elegance, and a focus on quality, creating a space that feels more like a chic living room than a traditional hairdressing studio.
The Boutique Salon Everyone’s Talking About
Located just off of Chelsea’s busy high street, Rawlings & Rawlings has earned a reputation not just for the stunning hair transformations they deliver, but also for its relaxed, welcoming atmosphere. Despite being finalists for one of the most wanted industry awards, the salon remains humble and unpretentious, a place where luxury is subtle and the experience is personal.
Every detail in the salon’s interior has been carefully curated to create an inviting environment. From the soft pastel tones and cozy seating areas to the delicate finishing touches—fresh flowers, soft lighting, and handpicked decor—the salon feels like a sanctuary. It’s clear that owners Antony and Anna-Marie have poured their hearts into every inch of the space. “Our mission is simple, to empower every person we touch to be the best version of themselves and with that in mind we have set out our plan to do just that.” It should feel as relaxing as having your hair done at a friend’s house, only with world-class service.
A Husband-and-Wife Team with a Purpose
Antony and Anna-Marie aren’t just skilled hairdressers; they’re passionate about creating a workplace where their team feels happy and supported. They believe that happy staff lead to happy clients, and their philosophy shines through in every aspect of the salon’s culture. It is not just about the hair, they are clearly making sure everyone who works here enjoys coming to work, feels valued, and gets to grow.
This sense of care and attention to detail extends to their clients. The duo’s aim is to offer more than just a haircut or colour. They want each visit to feel like a luxurious escape from everyday life, without any of the pretension that often comes with high-end salons. They strive to make the salon feel welcoming to everyone, whether you’re a regular or visiting for the first time.
A Progressive Approach to Hairdressing
Part of what makes Rawlings & Rawlings so sought after is its progressive approach to hairdressing. Anthony and Anne-Marie have taken the best of their experience from working for major global brands and leading UK salons and blended it with an innovative mindset, always looking for new ways to elevate their craft. They’re passionate about ongoing education, ensuring that they are constantly learning and staying ahead of trends.
One of the cornerstones of their salon’s philosophy is using only the highest-quality products, like Redken Shades EQ for colouring and Kérastase for hair care. Redken Shades EQ is known for its gentle, ammonia-free formula, offering rich colour and unbeatable shine without compromising hair health. Combined with the luxury and nourishment of Kérastase products, clients leave the salon with not just stunning colour but hair that feels healthier and stronger. At Rawlings & Rawlings, they don’t believe in cutting corners. When you’re a client here, you’re getting the best—whether that’s the products or the care put into making sure every cut and colour is perfect.
A Calm Escape Into Luxury Without the Pretence
Despite its luxe appeal, there’s nothing intimidating about this boutique salon. It’s luxury, but without the frills or flashiness. The team’s focus on quality and customer experience shines through in the intimate, calming atmosphere that immediately puts you at ease. Clients often comment that the salon feels like an extension of their own home, where they can kick back, enjoy a cup of tea, and trust that they’re in the best hands.
This down-to-earth approach is a big part of why appointments are so in demand. With a steadily growing clientele, it can be tricky to snag a spot in the appointment book. But loyal clients will tell you—it’s worth the wait.
At the heart of the salon’s success is its ability to offer an oasis of calm amid the hustle and bustle of everyday life. Stepping inside feels like pressing pause on the outside world. The team has created an environment that’s soothing and unhurried, where each appointment feels like a mini-retreat. Whether you’re popping in for a quick trim or a full colour transformation, the experience is never rushed. Antony and Anna-Marie’s focus on detail ensures that every client receives the care and attention they deserve.
The Secret to Their Success
Ultimately, what sets Rawlings & Rawlings apart is its ability to combine luxury, relaxation, and exceptional hairdressing with a genuine care for both staff and clients. The secret sauce lies in Anthony and Anna-Marie’s attention to detail, their commitment to using the best products, and the nurturing environment they’ve built for their team.
For those lucky enough to get an appointment, this salon offers a hairdressing experience like no other—a beautiful blend of style, care, and a touch of luxury, all wrapped up in a relaxed and welcoming space.
Find out more at rawlingsandrawlings.co.uk and book your visit here
