The worlds of K-pop and haute couture have collided—and the fusion is setting a new standard in global style. Once seen primarily as a South Korean pop phenomenon, K-pop is now a driving force in luxury fashion, thanks in no small part to trailblazers like Stray Kids. Members Felix, Hyunjin, Bang Chan, Lee Know, I.N, and Seungmin are not only chart-topping idols but also brand ambassadors for some of the world’s most prestigious fashion houses such as Louis Vuitton, Versace, Fendi, Gucci, Damiani, and Burberry.
K-Pop: The New Powerhouse in Luxury Fashion
Stray Kids’ extraordinary reach puts them in a unique position to influence what’s next in high-end fashion. With audiences spanning continents and generations, their connection to an affluent, style-conscious fanbase is a golden ticket for global luxury brands eager to remain current. Each member’s distinctive image and personal flair translate effortlessly into campaigns, magazine covers, and front-row runway invites.
Felix for Louis Vuitton
Felix’s collaboration with Louis Vuitton (www.louisvuitton.com) signals a bold leap forward for both artist and maison. With his signature platinum hair and chameleonic style, Felix embodies the edgy sophistication at the heart of Louis Vuitton’s latest collections. His appearances feature striking silhouettes, sculptural lines, and a cool confidence that brings a youthful spirit to the heritage brand’s storied monogram.
Hyunjin’s Artistic Edge with Versace
Hyunjin’s ambassadorship with Versace (www.versace.com) highlights his artistic sensibility and flair for dramatic impact. Donatella Versace’s love for personality-driven fashion fits Hyunjin’s dancer’s poise and experimental looks. Campaigns explore bold prints, rich textures, and that unmistakable Versace opulence—all elevated by Hyunjin’s captivating presence.
Bang Chan Channels Urban Luxury with Fendi
Bang Chan is the face of Fendi (www.fendi.com), perfectly capturing the modern, innovative side of Roman luxury. His urban sense of style and versatility shine in Fendi’s structured tailoring and statement accessories. Whether fronting a campaign or sitting front-row in Milan, Bang Chan shows how Italian craftsmanship can merge with K-pop sophistication.
Lee Know’s Eclectic Cool with Gucci
Lee Know embodies Gucci’s (www.gucci.com) boundary-pushing, vibrant ethos. A staple at fashion events, Lee Know brings energy and youth to the house’s colourful suits, maximalist prints, and retro accessories. His red carpet and editorial looks consistently land on best-dressed lists, affirming why Gucci’s eclectic renaissance is a perfect match for his style.
I.N Shines with Damiani
As ambassador for Damiani (www.damiani.com), I.N epitomises refined sparkle and Italian luxury. The fine jeweller’s classic, artisanal pieces are effortlessly elevated by I.N’s fresh, delicate aesthetic. Whether in campaign imagery or layered jewels at awards shows, Damiani’s craftsmanship finds a radiant showcase.
Seungmin’s British Flair with Burberry
Seungmin represents Burberry (www.burberry.com), bridging the gap between Britain’s sartorial heritage and contemporary youth culture. His campaigns pair English tailoring with cutting-edge streetwear influences. Seungmin’s understated elegance and magnetic charm bring a new chapter to Burberry’s signature check.
Han – cool, edgy vibe soon to be snapped up
Whilst at the time of writing this, there are no officially announced brand partnerships for the group’s genius all-rounder Han, his cute but cool urban street-style vibe will no doubt attract a plethora of top luxury fashion brands soon.
Charting a New Course in Fashion
Stray Kids collectively exemplify how K-pop is charting a new, inclusive course in luxury fashion. Each member’s unique approach drives engagement, with millions of fans emulating their favourite idols’ looks and following brand collaborations. Their influence regularly causes items to sell out shortly after being seen, and that commercial power hasn’t gone unnoticed in the boardrooms of global fashion.
This is more than just endorsement—it’s cultural synergy. The brands benefit from worldwide exposure and a direct line to younger high-net-worth consumers, while the idols themselves step into creative partnerships that shape the visual identity of storied maisons.
Luxury, Redefined by Stray Kids
The partnership between Stray Kids and luxury brands proves inspiration crosses borders—and generations. As style ambassadors, they are remaking the rules, celebrating individuality, and fostering a bold new future for global fashion.
When music and haute couture converge, the world watches. Stray Kids—and their luxury partners—stand at the forefront of fashion’s most exciting era yet.
Lisa Curtiss
Image : Credit Gucci. Lee Know announced as Global Brand Ambassador for Gucci.
