Since its launch in 2015, consciously-crafted hair brand Hairstory has encouraged people to rethink everything about hair, from its detergent-free cleansing creams to its edited
styling range. Now, this globally disruptive brand has unveiled a new product offers a healthier, cleaner way to boost colour. Designed to be used in conjunction with hero product New Wash – the award-winning detergent-
free hair cleanser – Hairstory’s new Purple Color Boost keeps blonde, silver and grey tones bright and brass-free, without stripping the hair. This complimentary product utilizes nourishing ingredients and a first-of-its-kind formula that cleans, conditions and tones, without harsh foams and damaging detergents found in traditional shampoo. Purple Color Boost can be added to New Wash cleansing cream routines whenever a boost is
required, and features a unique botanical complex that perfectly complements the gentle-yet- powerful combination of colour-preserving actives in New Wash.
Hairstory Purple Color Boost for New Wash is available at Hairstory.com. RRP: £58.00.
Includes; Purple Color Boost 0.35oz, New Wash 8oz, refillable jar, whisk and scalp brush.
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